CHANGES

DIGITAL MARKETING AGENCY

Can't be first in a category, set up a new category you can be first in

Hype or attention - often when things are going well, a company rarely needs it. When it does need it, however, is when things are not going its way, and definitely when the company is in trouble.

As time progresses, one category will split into more categories. If you take aircraft, what started out as a single category is now divided into passenger airplanes, cargo planes, helicopters, private jets and more.

No. 2 company in a category should not emulate the leader, but rather do the exact opposite to stand out. It's not about being better, but about being different.

CHANGES

About us

CHANGES is an international digital agency that was launched in 2019 as a result of the M&A deal between agencies OsloSEO and TrustCorp, we have local teams in the USA, UK, Norway, Austria, Hungary, Saudi Arabia and Japan.

Reputation matters! 90% of our competitors use fake badges to attract your attention (so silly!), you can click on any of the badges below to check our current rankings

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Our services

We provide a full range of traditional and cutting edge digital marketing services

Web design

We create digital experiences that excite and inspire. A well-thought-out, professional website design helps improve the customer journey, simplifies work with the website, allows the website to adapt to all devices, helps retain user attention, creates an image and allows a potential customer to remember your brand better.

This is our agency's main service, and we are convinced that search engine optimization is the core of all digital marketing. We have been doing search engine optimization for more than 12 years and have accumulated a lot of experience in solving the most complex tasks, from promoting local stores to multinational corporations and ultra-complex niches.

Search engine optimization

Pay-per-click ads

PPC is a great tool for creating an instant effect. With the help of contextual advertising, you can immediately receive the first sales, orders or downloads. Pay-per-click advertising is also great for checking a business model or increasing brand awareness. In most cases that apply an integrated approach to digital marketing, PPC advertising is one of the mandatory sales channels.

Online Reputation Management

This service is not only for politicians and the fight against black PR! Imagine that a user enters your brand and sees three stars instead of five. It is unlikely that such a customer will place an order. Therefore, it is very important to control negative content and push or de-index it from the search results. In our last ORM case, we deleted more than 250 pages that contained negative content.

We will help to develop product identity and increase its assets. Brand strategy defines the key target audience of the product, setting the main idea of the brand, the attributes of its presentation, its emotional as well as physical characteristics, its visual image, the pricing strategy, the distribution channels and the communications for product promotion.

Brand strategy

Web development

It's time to wave goodbye to poor design and limited functionality. We create the streamlined, fast & industry-leading user experience websites. Our web development service keeps your website on its toes and at the top of its game. A full-stack web development department of our agency can bring your idea to a great digital solution .

CRO

Conversion Rate Optimization (CRO) is a set of actions aimed at increasing the conversion of a website — sales, leads, orders, etc. Our specialists analyze USPs, sales funnels, offers, customer feedback from surveys and reviews, traffic, and post-conversion actions; track LTV, NPS, ROI, and other metrics; improve user experience on the landing page through design and content.

Grow your brand awareness. Create the desired image and increase sales. All this is possible thanks to competent work with social networks. Social Media Marketing (SMM) includes the development of a strategy, the creation of a unique design and the introduction of a mechanic for community management, which is controlled by SMM specialists.

SMM

Consulting

The digital environment is currently the most effective and innovative, both in terms of communication with a business audience and analytics and rendering capabilities. Our digital marketing agency acts as a partner, designed to monitor the most important trends in this area and propose customized, effective solutions.

Request a proposal

WEB DESIGN

A well-thought-out, professional website design helps improve the customer journey, simplifies work with the website, allows the website to adapt to all devices, helps retain user attention, creates an image and allows a potential customer to remember your brand better.

SEO

This is our agency's main service, and we are convinced that search engine optimization is the core of all digital marketing. SEO is a digital marketing activity that helps potential customers quickly find your site using search engines such as Google, Yahoo and so on. We have been doing search engine optimization for more than 12 years and have accumulated a lot of experience in solving the most complex tasks, from promoting local stores to multinational corporations and ultra-complex niches like pharmacology and gambling.

PPC

PPC is a targeted, contextual advertising tool used to attract customers who are ready to leave a request, order a service or buy a product. PPC is a great tool for creating an instant effect. With the help of contextual advertising, you can immediately receive the first sales, orders or applications. Pay-per-click advertising is also great for checking a business model or increasing brand awareness. In most cases that apply an integrated approach to digital marketing, PPC advertising is one of the mandatory sales channels.

ORM

This service is not only for politicians and the fight against black PR! Imagine that a user runs a search on the name of your brand and sees a negative review in the fourth result. Or imagine that a user enters your brand and sees three stars instead of five. It is unlikely that such a customer will place an order. Therefore, it is very important to control negative content and push or de-index it from the search results.

BRAND STRATEGY

We will help to develop product identity and increase its assets. Brand strategy defines the key target audience of the product, setting the main idea of the brand, the attributes of its presentation, its emotional as well as physical characteristics, its visual image, the pricing strategy, the distribution channels and the communications for product promotion.

WEB DEVELOPMENT

We create applications that are technically sophisticated as well as ergonomic and user-friendly. We offer full-service web application development: business analysis, design, implementation, quality testing, maintenance and support.

CRO

Conversion Rate Optimization (CRO) is a set of actions aimed at increasing the conversion of a website — sales, leads, orders, etc. Our specialists analyze USPs, sales funnels, offers, customer feedback from surveys and reviews, traffic, and post-conversion actions; track LTV, NPS, ROI, and other metrics; improve user experience on the landing page through design and content; work on CX and UX; and more.

SMM

Grow your brand awareness. Create the desired image and increase sales. All this is possible thanks to competent work with social networks. Social Media Marketing (SMM) includes the development of a strategy, the creation of a unique design and the introduction of a mechanic for community management, which is controlled by SMM specialists.

CONSULTING

The digital environment is currently the most effective and innovative, both in terms of communication with a business audience and analytics and rendering capabilities. Our digital marketing agency acts as a partner, designed to monitor the most important trends in this area and propose customized, effective solutions.

REQUEST A PROPOSAL

Outstanding approach

You might wonder how we make the magic happen and how our digital marketing is so successful

QUESTIONNAIRE

Completing a questionnaire (brief) is a crucial step in client proposal preparation. In advertising, the "brief" is a file that contains detailed information about the client, target audience, goals and objectives of the upcoming advertising campaign, desired KPIs (key performance indicators), etc.

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GOALS

Understanding the final result you expect allows us to pick an effective solution to get your business from point A to point Z. For SEO, it can be "top 3 in the USA for keywords X and Y", for PPC — "ROI above X%", for design — "increase brand loyalty by X%" and so on.

2

ESTIMATION

After we have figured out the details of your business and you have set your goals, we can evaluate the necessary efforts to achieve the result. We can't produce niche research in one day, a top 3 Google US in one week or a website design in three days — offers like these are nothing but fraud.

3

ANALYSIS

There is no difference between SEO, design, PPC or website development; with a probability of 99.9%, someone already did this before you and got some result. Therefore, it is important to study competitors' experience and results to avoid repeating their mistakes and to use their best practices.

4

STRATEGY

After knowing everything about your competitors, it's time to create an action plan — the key to the result. At this stage, we confirm the sequence of all actions and their specificity between points A, B, C and so on. We provide you with a "road map", which our team will follow to help you achieve your goals.

5

PROCESS

This is the key stage, which proves why we're different. We treat each project as if it were our only or last client that would determine our agency's future. We believe that one is just as cool as its result. As of June 2021, our client ranks within Google TOP-1 in 35 countries within the web development niche.

6

DELIVERY

We deliver all services to customers on time and always meet the KPIs. We are able to do so because of our process: filling out the questionnaire, asking you to set clear goals, correctly estimating the time and budget, conducting a market analysis, developing a strategy, and adhering to it.

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FINAL EDITS

We are perfectionists. We believe that no matter how hard we try, the result could always be better.
If the ideas are realistic, we will implement those ideas (still this doesn't always happen, since it is unlikely that NASA will approve your banner on the Mars rover even though it is certainly a cool idea).

8

REPORTING

We are business people; we don't inflate reports with nonsense, as many competitors do, saying things like, "On Monday we got out of the chairs, on Tuesday we painted flip-chart, and on Wednesday we inserted paper into the printer". We report only facts and numbers.

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